How do you launch a greenish beauty brand?
In 2017, Unilever came to us to launch their first new in-house brand in 30 years: Love Beauty and Planet. While the name says it all — no compromise for your beauty and the planet — we knew launching an new eco-chic brand to the masses under the Unilever flag wouldn't be an easy task. After all, most consumers don't view Unilever as the greenest of companies, let alone use eco-friendly products themselves.
Rather than go "granola" or preach environmental doom as most brands do, we embraced the vibrant brand world and approached the category in a new positive, lighthearted way that simply asked our consumers in joining us to make tremendous little choices that have a big impact on the earth.
To do so, we created a number of colorful, uplifting videos, developed lovebeautyandplanet.com, and launched and managed the brand's social platforms, which have since garnered thousands upon thousands of dedicated followers.
Rather than go "granola" or preach environmental doom as most brands do, we embraced the vibrant brand world and approached the category in a new positive, lighthearted way that simply asked our consumers in joining us to make tremendous little choices that have a big impact on the earth.
To do so, we created a number of colorful, uplifting videos, developed lovebeautyandplanet.com, and launched and managed the brand's social platforms, which have since garnered thousands upon thousands of dedicated followers.
