NOAH JAMES SACKSTEDER
  • Noah's Work
  • Noah's Story
  • Work History
  • Egotistical Writings
  • Let's Talk Somewhere More Private
  • Noah's Work
  • Noah's Story
  • Work History
  • Egotistical Writings
  • Let's Talk Somewhere More Private
NOAH JAMES SACKSTEDER

Love Beauty
​AND Planet

Launching Unilver's foray into green(er) beauty

How do you launch a greenish beauty brand?

In 2017, Unilever came to us to launch their first new in-house brand in 30 years: Love Beauty and Planet. While the name says it all — no compromise for your beauty and the planet — we knew launching an new eco-chic brand to the masses under the Unilever flag wouldn't be an easy task. After all, most consumers don't view Unilever as the greenest of companies, let alone use eco-friendly products themselves.  

Rather than go "granola" or preach environmental doom as most brands do, we embraced the vibrant brand world and approached the category in a new positive, lighthearted way that simply asked our consumers in joining us to make tremendous little choices that have a big impact on the earth.

To do so, we created a number of colorful, uplifting videos, developed lovebeautyandplanet.com, and launched and managed the  brand's social platforms, which have since garnered thousands upon thousands of dedicated followers. 
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