AMERICAN EXPRESS OPEN
American Express OPEN's mission is to help small businesses grow their business. Our mission was to bring their help to an underserved small business audience: women.
OPEN FORUM:CEO BOOTCAMP
The insight was simple, women are the fastest growing segment of small business owners, but the vast majority never make it over the $1 million point.
Through social, WOM, and email communications, we recruited leading women small business owners to make the next big step in growing their business with American Express OPEN at our bespoke CEO Bootcamp events in New York, Chicago and LA.
Hundreds of women gathered at each event to hear insights, success stories and advice from their fellow business owners—including a very special guest, Diane von Furstenberg.
Through social, WOM, and email communications, we recruited leading women small business owners to make the next big step in growing their business with American Express OPEN at our bespoke CEO Bootcamp events in New York, Chicago and LA.
Hundreds of women gathered at each event to hear insights, success stories and advice from their fellow business owners—including a very special guest, Diane von Furstenberg.
American Express Open:
Open for Government Contracts
Every year the US government awards over $500 million in small business. But, breaking through the red tape isn't easy, stopping even the most savvy of small business owners from pursuing what could be their big break.
To help small business owners get their piece of the $500 million pie, we created OPEN For Government Contracts, a series of events connecting business owners with government decision makers and experienced contractors.
To help small business owners get their piece of the $500 million pie, we created OPEN For Government Contracts, a series of events connecting business owners with government decision makers and experienced contractors.
Because breaking through the red tape is no easy feat, we set out to recognize top small business owners in government contracting and tout the rewards of a successful contract win with the first OPEN Forum: Government Contracting Awards.
Rather than selecting our own list of nominees, we reached out to OPEN's network on social and OPEN Forum, an online hub dedicated to connecting small businesses with the advice they need, to find the movers and shakers in government contracting. It was another big win for small business.