NOAH JAMES SACKSTEDER
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Bringing legendary acts back to the dive bars where it all started.

With a home in dive bars across the country, Bud Light wanted to rethink its music program to celebrate these bars' legendary role in the music scene.

While they've had one-off dive bar shows before, we wanted to take this national to celebrate the dive bar's untold history as the birthplace for some of the biggest acts in music—and one of the best places to enjoy an ice-cold Bud Light.

We took four A-list artists back to where they started: the dingy, dirty, worn out American dive bars. No arenas, no pyrotechnics, no auto tune, no rules.

The ensuing cross country tour spanned boasted some of the most intimate performances, coveted merchandise, and all around good times these hole-in-the-walls have ever seen. 


STOP 1: JUDAH & THE LIONS 

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Stop 2: ​Brett Eldredge

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STop 3: FLETCHER

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Stop FOUR: POST MALONE

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AND THERE WAS SOME PRETTY DOPE SOCIAL CONVO AND MERCH

CREDS

CD: Tyler Pierce
AD: Frank Garguilo
CW: Noah Sacksteder

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  • Noah's Work
  • Noah's Story
  • Work History
  • IN OTHER WORDS
  • LET'S CONNECT