Glenfiddich The Original Launch
When you have a group of Scotch drinkers, working on a Scotch brand, tasked with launching a limited edition recreation of The Original single malt responsible for hooking Americans on the spirit, well magic happens.
From print to digital to the official launch events in New York and Los Angeles, we faithfully recreated the year of the original launch paired with the look of Glenfiddich's new branding. And
From print to digital to the official launch events in New York and Los Angeles, we faithfully recreated the year of the original launch paired with the look of Glenfiddich's new branding. And
The vision all began with the original ad announcing the arrival of Glenfiddich single malt in 1963.
After discovering the original ad from 1963, our team faithfully recreated the piece, and brought the campaign to print and digital.
Partnering with PopSci to launch The Original, we re-imagined the website as if it existed in 1963 with a homepage takeover.
Web banners carried the message and said "Hello Again" to old friends, and new.
They also drove enthusiasts and novice Scotch drinkers to the Glenfiddich homepage we created to learn more.
AN Original Night In
For the official launch, we hosted a bicoastal house party, one in NYC and one in LA, where Glenfiddich—and drinkers—finally enjoyed the epic 1960’s welcome it warranted but never received.
Our premiere launch party in NYC brought guests to the iconic Pratt House mansion on Park Ave. In LA we hosted the party at Sheats-Goldstein House, better known as Rick Treehorn’s house from the “Big Lebowski.” From cars to couches, magazines to cocktails, we decked out each house to look quintessentially 60’s.
As a stellar nightcap, both events culminated with a live performance by the band “Vintage Trouble” playing the music heard from the era.
Our premiere launch party in NYC brought guests to the iconic Pratt House mansion on Park Ave. In LA we hosted the party at Sheats-Goldstein House, better known as Rick Treehorn’s house from the “Big Lebowski.” From cars to couches, magazines to cocktails, we decked out each house to look quintessentially 60’s.
As a stellar nightcap, both events culminated with a live performance by the band “Vintage Trouble” playing the music heard from the era.
Party Collateral: From the invitation to a vintage car ride home, we spared no detail in creating one of the biggest launch events in Glenfiddich's 127 year history.
Not to mention, the Mad Man-era launch became so successful it inspired an article in the New York Times.