The context: Android x Samsung launched an exclusive new feature for their users called "Circle to Search" (CtS) that enables anyone with an Android-powered Samsung phone to use the widget to search everything from objects in a video, social post, random image, or even wtf a song lyric means on Spotify.
The ask: Crown + Conquer tapped me to write social scripts for two unique directions, each leaning into our talent partners' personalities and consumer behaviors on social.
Direction One: Circle the Scene
This direction saw our talent living their lives when suddenly being disrupted by an offscreen user circling an object in the scene to their surprise. Some tried to gatekeep the object to no avail (thanks CtS) and others engaged with the view.
Direction Two: Up Close
In this route, we played into the talent using their phone and misdirecting the viewer by their dialogue. When we flip the screen to show what they're viewing, it's revealed that they're uncovering something new with Cts).
*More to come as these are officially released to the world.
The ask: Crown + Conquer tapped me to write social scripts for two unique directions, each leaning into our talent partners' personalities and consumer behaviors on social.
Direction One: Circle the Scene
This direction saw our talent living their lives when suddenly being disrupted by an offscreen user circling an object in the scene to their surprise. Some tried to gatekeep the object to no avail (thanks CtS) and others engaged with the view.
Direction Two: Up Close
In this route, we played into the talent using their phone and misdirecting the viewer by their dialogue. When we flip the screen to show what they're viewing, it's revealed that they're uncovering something new with Cts).
*More to come as these are officially released to the world.