YOU CAN GET A COOKIE HERE
Toll House wanted to enter the ghost kitchen game, but first needed to test its success in Washington, D.C. Our mission: get the word out and increase sales from their DC test kitchen.
We answered with a guerilla campaign that literally covered DC with a simple message, "You Can Get a Cookie Here." In every corner of the city, we placed stickers, posters, coasters, bookmarks, and coffee sleeves featuring a QR code linking to a partner delivery app—so they could, in theory, get a cookie there.
We also tapped a few local influencers to launch a DC Cookie Hunt on social to give one lucky person a year of Toll House treats (more on that below).
The campaign was massively successful, increasing orders by 120+% and ensuring more places in America can soon enjoy freshly baked Toll House cookies delivered to their door.
*Our partners also geotagged every placement to ensure no placements became trash.
We answered with a guerilla campaign that literally covered DC with a simple message, "You Can Get a Cookie Here." In every corner of the city, we placed stickers, posters, coasters, bookmarks, and coffee sleeves featuring a QR code linking to a partner delivery app—so they could, in theory, get a cookie there.
We also tapped a few local influencers to launch a DC Cookie Hunt on social to give one lucky person a year of Toll House treats (more on that below).
The campaign was massively successful, increasing orders by 120+% and ensuring more places in America can soon enjoy freshly baked Toll House cookies delivered to their door.
*Our partners also geotagged every placement to ensure no placements became trash.
#COOKIEHUNTDC
A year of fresh baked, gooey Toll House cookies and other treats delivered to your doorstep? Sounds like a delicious way to get the word out on social.
We gave three DC locals a year’s worth of gooey delicious Toll House cookies delivered right to their door. To enter, people simply had to scan one of the QR codes on any of our placements across the city.
We got the word out through via social and in partnership with top DC baking influencers who set off on their own #DCCookieHunt.
We gave three DC locals a year’s worth of gooey delicious Toll House cookies delivered right to their door. To enter, people simply had to scan one of the QR codes on any of our placements across the city.
We got the word out through via social and in partnership with top DC baking influencers who set off on their own #DCCookieHunt.
CREDS
CD: Josh Paialii
AD: Frank Garguilo
CW: Noah Sacksteder
AD: Frank Garguilo
CW: Noah Sacksteder