SO HOW DID WE CONVINCE A BRAND TO LET US PUT THEIR TOP ATHLETES BEHIND THE WHEEL OF A CAMERO BLINDFOLDED?
With a renewed focus on a younger target demo, NOS Energy wanted to try a more non-traditional approach to increasing brand
awareness and encouraging new trial.
Our answer: Challenge NOS's roster of top professional drivers (Drift, Dirt, NASCAR, Formula 1), blindfold them, then make them compete as teams (you know, because "teamwork" makes the dream car not smash into the track walls) through an insane obstacle-course-style game-show in a 400+ horsepower Camaro.
NOS said, "Let's f*cking go!"
awareness and encouraging new trial.
Our answer: Challenge NOS's roster of top professional drivers (Drift, Dirt, NASCAR, Formula 1), blindfold them, then make them compete as teams (you know, because "teamwork" makes the dream car not smash into the track walls) through an insane obstacle-course-style game-show in a 400+ horsepower Camaro.
NOS said, "Let's f*cking go!"
BTS HIghlights
Creds
AD: Frank Garguilo
CW: Noah Sacksteder
CW: Noah Sacksteder