SiP INTO SOMETHING A LITTLE MORE UNCONVENTIONAL
Tazo Tea's always prided itself on unconventional flavors and a mindset built on their founder's unconventional tea time story. Only, everyone still thought of Tazo as that tea from Starbucks.
When Unilever asked us to pitch for their newly acquired tea, we leaned into that brand ethos with a bold new brand platform and identity, Brew The Unexpected, that broke the industry's conventional rules and finally turned "that tea" into an unforgettable brand with a flavor all its own.
An open invitation to all those who like unconventional flavors and bold experiences, our Brew The Unexpected platform flipped the troped out, dull, zen tea world entirely on its head with a series of wild and flavorful parody videos, social content, and packaging updates.
When Unilever asked us to pitch for their newly acquired tea, we leaned into that brand ethos with a bold new brand platform and identity, Brew The Unexpected, that broke the industry's conventional rules and finally turned "that tea" into an unforgettable brand with a flavor all its own.
An open invitation to all those who like unconventional flavors and bold experiences, our Brew The Unexpected platform flipped the troped out, dull, zen tea world entirely on its head with a series of wild and flavorful parody videos, social content, and packaging updates.
CREDS
CDs: Nicole James, Tim Harrington
AD: Laura Bailey
CW: Noah Sacksteder
AD: Laura Bailey
CW: Noah Sacksteder