America's #1 hair Care brand launches their first campaign without product.

In an age when women's empowerment was just beginning to take the mainstream again and when women across the socialsphere aimed for that perfect, effortless look (that actually took a good second to put together), we set out to change the narrative and bring women who own the work they put into their life and hair to the forefront.

That's why we tapped into women who worked it every day, and created a campaign that celebrated their business achievements, their never-backing-down attitude, and — of course — their flawless hair. And, for the first time in recent memory, we convinced TRESemmé to put women as the focus and not their products. 

​Check out our anthem video below.