NO RAINBOW WASHING HERE.
To celebrate the 50th anniversary of Stonewall, Urban Decay launched a special edition eyeliner, with proceeds going to the Stonewall Foundation, along with their Heavy Metal Glitter Collection just in time for Pride. Because glitter. Queer expression. Long history.
With a focus on "makeup for all" and a brand that didn't need to force itself into the convo, our mostly queer-identifying team launched the Sparkle Out Loud campaign with an inclusive Pride march of our own that celebrated glitter's role in bold queer expression. The result showcased all the best ways to glitter glam your Pride on your eyes, beard, body, or booty.
With strong and personal viewpoint on authentic representation, we ensured every element of the campaign process kept this in mind—from working with a director with strong ties to the community, to 100% street casting an inclusive cast featuring everyone from ball dancers who can seriously death drop, to trans models, leather daddies, drag queens, a trio of androgynous lovers, and bisexual skaters. This joyous, inclusive environment led to almost everyone who tried out for casting joining us as extras for the commercial shoot.
Spread the love. Stunt, Shine, and Shimmer.
With a focus on "makeup for all" and a brand that didn't need to force itself into the convo, our mostly queer-identifying team launched the Sparkle Out Loud campaign with an inclusive Pride march of our own that celebrated glitter's role in bold queer expression. The result showcased all the best ways to glitter glam your Pride on your eyes, beard, body, or booty.
With strong and personal viewpoint on authentic representation, we ensured every element of the campaign process kept this in mind—from working with a director with strong ties to the community, to 100% street casting an inclusive cast featuring everyone from ball dancers who can seriously death drop, to trans models, leather daddies, drag queens, a trio of androgynous lovers, and bisexual skaters. This joyous, inclusive environment led to almost everyone who tried out for casting joining us as extras for the commercial shoot.
Spread the love. Stunt, Shine, and Shimmer.
Creds
GCD: Kelsey Liss
CD: Lia Koo
AD: Kyle Lynah
SR CW: Noah Sacksteder
JR CW: Kyle Heiner
CD: Lia Koo
AD: Kyle Lynah
SR CW: Noah Sacksteder
JR CW: Kyle Heiner