Super Bowl 50
Super Bowl 50 was undoubtedly the biggest event in sporting history. While other brands looked back on the past 50 years, we celebrated the Super Bowl’s biggest moment yet with #Minute50, a campaign designed to reward Verizon customers with mind-blowing access—from meeting NFL stars to unique experiences to Super Bowl tickets—every 50th minute, every hour, every single day in the weeks leading up to the Big Game.
Minute 50 Activation
Then in San Francisco, we brought #Minute50 to life by delivering more surprise access to customers’ favorite players, exclusive experiences, and so much more.
Then in San Francisco, we brought #Minute50 to life by delivering more surprise access to customers’ favorite players, exclusive experiences, and so much more.
Game Winner
Our Game Winner experience in San Francisco's Super Bowl CIty brought fans not only closer to the game, but onto the field in a fully immersive, interactive passing experience.
Our Game Winner experience in San Francisco's Super Bowl CIty brought fans not only closer to the game, but onto the field in a fully immersive, interactive passing experience.
go90
For Verizon’s mobile content platform, go90, we held three exclusive concerts featuring Skrillex, Fall Out Boy, and teen scream sensation Hunter Hayes exclusively for Verizon customers. Fans waited all night for access, and the concerts were such a hit go90 trended on social during the biggest, buzziest event of the year.
Project created by Omid Farhang, David Chamberlain, Joe Kantrowitz, Michael Costa, Gregory Weber, Anthony Scerri, Sam Resta, Elliot Erwin, and myself.
February 2016
February 2016