SO, SHELF-STABLE SEAFOOD WASN'T DOING SO HOT.

SEE? NOT THE BEST HEADLINES FOR TUNA.

And so, we made the world rethink Bumble Bee (and all of its benefits) by proudly showing up in categories you don’t expect  tuna but, frankly, where it totally belongs.
​
What? Seriously? Bumble Bee tuna?

*Fun Fact: This campaign was originally "Tuna! F*ck Yeah!" but you know. 

​YES! BUMBLE BEE!

WE THEN TOOK TO SOCIAL TO PROVE THAT BUMBLE BEE TUNA IS THE BETTER DECISION
​COMPARED TO LIKE EVERYTHING.

AND SERVED INFLUENCERS IN EACH CATEGORY A SURPRISE UNBOXING

OF COURSE, THE WEBSITE NEEDED A MAKEOVER TOO.

AND THIS ALSO HAPPENED...WORTH A TRY, TRUST ME.

CREDS

ACDs: Ashley Milholin + Annie Johnston
AD: Frank Garguilo
CW: Noah Sacksteder